International fast fashion retailer H&M has revealed plans to enter the South Australian market in 2018.
The brand stated it would be opening its first store in the state during the second half of the year.
The store will be located in at Rundle Mall Plaza, Adelaide.
H&M Australian country manager Hans Andersson said the brand was looking forward to entering another new state in 2018.
“This is such an exciting time for H&M in the Australian market and we are proud to announce our expansion into South Australia with our new store opening in Adelaide at Rundle Mall Plaza.
“We can’t wait to finally introduce the unique shopping experience that is H&M to Adelaide and we look forward to connecting with our new customers”.