H&M x Alexander Wang has nearly sold out in Australia - all before Europe has even had a chance to wake up.
Today marks the global launch of the designer collaboration, with Australia among the first to unleash the range to market.
Menswear has completely sold out in both Melbourne and Sydney, within the first three hours of opening.
While some womenswear pieces are still available at Macquarie Centre and Melbourne GPO, it is anticipated the range will sell out by day's end.
The limited-edition range will not be restocked.
H&M reported a lineup numbering 300 at Macquarie and over 500 at GPO, with customers queuing overnight from 6pm.