Here is your first look at Australia's first Cos store.
The H&M sister brand will open its debut domestic site in Melbourne at noon today.
Marking the brand's first move into the Southern Hemisphere, the 359m² site is located in The Strand Melbourne.
The store will feature the women’s, men’s and children’s wear collections.
The exterior uses glass and steel, reflective of the brand’s clean lines and modern approach.
With a focus on natural materials and stylish minimal features, the store interior will follow the Cos design aesthetic.
Cos launched on London’s Regent Street in March 2007.
Cos has 110 stores in 24 countries in Europe, Asia, the US and the Middle East and currently retails online to 19 markets.
Melbourne will be the 111th store.