H&M Australia spared no cost in promoting the opening of its first Sydney location.
To promote the Macquarie Centre store opening, H&M launched an outdoor media campaign at Sydney's Town Hall Station using AdShel's digital network.
This was the first 100 per cent takeover of the network with the H&M campaign spanning 21 digital screens and nine large format advertising wraps.
The campaign materials lined one of the station's vital causeways, increasing commuter awareness of the launch and also highlighting the ease of access to Macquarie Centre using CityRail trains.
This story first appeared on sister site adnews.com.au.