H&M has announced a new designer collaboration, bringing London-based fashion designer Simone Rocha to global consumers.
The move follows its first ever Australian design collaboration with P.E Nation.
The Simone Rocha x H&M collection will include Rocha’s signature womenswear, alongside menswear and childrenswear.
This marks the first time that Rocha has offered a wardrobe for the entire family.
Each category combines a full wardrobe; special occasionwear, including tulle dresses and tailoring, alongside knits, shirting, outerwear such as trenches, casual t-shirts, accessories, including Rocha’s signature sparkling jewellery and pearl-embellished footwear.
Rocha is the first Irish designer to undertake such a collaboration with H&M.
This collection, like all her work, celebrates her personal inter-ethnic heritage and the myriad inspirations which have defined the growth of her label, from the traditions and crafts of Hong Kong through to the greats of art history.
The collection, which will be launched on March 11, also celebrates a decade of the Simone Rocha label.
“I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of."
The collection will launch globally and in Australia.