H&M Australia is set to launch an online store in the second half of 2020.
The move will amplify its presence in the market, opening its merchandise to homes nationally.
“We are extremely excited to launch online shopping in Australia this year.
“This significant milestone will fully round out H&M Australia’s multi-channel offering.
“We look forward to providing 24/7 access to our fashion and creating new experiences for our customer,” country manager Thomas Coellner said.
More information will be provided at a later date.
H&M’s first entered the Australian market in 2014. Today there are 40 stores nationwide.