H&M Australia has gone live.
The fast fashion giant has launched a dedicated website for the Australian market.
Consumers are now able to gain a preview of H&M collections for men, women, kids and home.
The products will be available for purchase when H&M launches its flagship store at Melbourne GPO in April.
The concept store measures at approximately 5,000 square metres.
A specially designed “Australia Exclusive Collection” will also be available at the store opening.
H&M Australia will make an aggressive store launch, flying in and accommodating Sydney media for the opening.