H&M Australia is rolling out parkour performances, beatboxers and breakdancers.
The activations are to celebrate the launch of Alexander Wang X H&M across Melbourne and Sydney today.
The Alexander Wang x H&M collaboration will be the first designer collection available for purchase in Australia.
In Melbourne, parkour performances, beatboxers and break-dancers entertained customers prior to the launch at 7am.
A H&M charter bus will also travel between Sydney’s CBD and Macquarie Centre all day, departing from George Street.
The Alexander Wang X H&M collection will be available in over 250 stores worldwide.