H&M Australia is sparing no cost for the launch of Alexander Wang x H&M.
The company will stage a VIP collection launch at Carriageworks, Eveleigh on October 30.
A specially created pop-up store will give guests the chance to shop the collection before its global release on November 6.
A boxing ring in the centre of the main space will house hip hop dance offs and DJ scratch offs, between SKB Dancers and Crown St Cut Collective.
House DJs include Cassian and KLP who will play their sets from scaffolding towers overlooking the party.
The food and beverage for the event will be styled as a uniquely H&M and Alexander Wang take on American sporting events.
Guests will be able to select items from two kiosks which will be suggestive of American “game day” food.
This year marks the 10th anniversary of H&M’s designer collaboration.
Alexander Wang X H&M is the first time a collection has been available for purchase in Australia.