Hallenstein Glasson expects earnings to rise after bumper Christmas trade.
The New Zealand retail group operates Hallensteins, Glassons and Storm clothing.
Post-tax earnings could swell to between $NZ8.1 million ($A7.5m) to $NZ8.3 million ($A7.7m) in the six months ending February 1.
This is up from from $NZ6.2 million ($A5.9m) a year earlier.
Hallenstein reported a 40 per cent slump in first half profit last year when increased rivalry during the summer season pushed down prices.
CEO Graeme Popplewell said during the latest summer season from August 2014 through to January 2015, sales were up 3.8 per cent on the year earlier.
December sales were eight per cent ahead of the year earlier, with January also recording strong sales, he said.
"Sales over the key Christmas trading period have been robust, and January has continued to show positive growth over the prior year in both New Zealand and Australia."