Denim and lifestyle brand Guess has launched two new jeans categories in Australia as part of its global #SmartGUESS campaign.
Its 'Push Up' and 'Shape Up' denim will aim to offer a wider variety of choice for different lifestyle and body types.
'Push Up' has been crafted with lightweight fabric tencel to retain its shape and mould to each figure.
'Shape Up' has been designed to accentuate curves and offer a contouring fit in two types of washes.
Guess has enlisted Australian model Elyse Knowles and entrepreneur Pia Muehlenbeck to front the localised #SmartGUESS digital campaign.
The offering is now available to purchase in-store and online.
Prices range from $129.95-$169.95.