Fashion giant Guess has bolstered its empire in Australia.
The label, licensed locally by the Busby Group, has launched a local e-commerce site for its Guess Kids brand.
The Australian GuessKids.com destination will see all Guess Kids clothing and footwear sold online locally for the first time.
The new online store features easy navigation; free shipping on all orders over $75 and cross basket shopping so consumers can shop adult and kids wear via one transaction.
The first range available online – for summer – features a mix of 'onesies' and separates, in addition to classic denim vests, skirts, and coloured jeans for older children.
Ruffled rompers and kaleidoscope coloured printed dresses for girls and a selection of plaid multi- pocket shorts, cotton tees, gingham shirts and chino pants for baby boys and toddlers, round out the collection.
Guess kids ranging is now also available in styles for boys and girls, with girls ranging in sizes zero to 14 years, and boys from zero to seven. Prices range from $29.95 to $74.95.