Fashion and lifestyle publication Grazia has revealed insights into its audience engagement during the first month of its relaunch as a digital platform.
The site reportedly accrued 520,000 users and around 930,000 sessions in the first month offering a range of interactive media including live music performances, full motion fashion editorial and 360 runway videos.
It has also focused on building a multilingual social media presence in a bid to capture optimum engagement.
Grazia editorial director Rachel Sharp believes that making the leap from print to digital has strengthened the publication's brand strategy.
“We have been able to recreate the brand’s iconic moments purely in a digital format.”
Bauer Media axed Grazia's print magazine in 2013.