Grazia is back

Grazia will relaunch into the market as a digital pure-play, with a partnership already under its wings.

The Italian title has been announced as the official media partner of Mercedes-Benz Fashion Week Australia.

It will deliver the event in multilingual video and social formats to a global audience.

The relaunch is been led by Marne Schwartz, Nicole Keats Torrance and investor Peter Howarth.

Grazia.com.au will publish original online content around luxury and high street fashion, beauty, culture and entertainment.

Torrance, chief operating officer, believes the new structure will deliver to consumers.

‘Grazia returns to the Australian market as a cult fashion title with a strong new business model that reflects the technology savvy media world we live in.

"The launch phase will target digital consumers in innovative forums with over 110,000 brand subscribers targeted.

"Grazia will become the #1 women’s platform for style driving consumer engagement in our market."

Former owner Bauer Media closed the fashion weekly title in Australia in 2013.