Josh Goot is the latest addition to designer shopping destination The Intersection, Paddington.
The womenswear designer will join recent entrants such as Ellery and Rachel Gilbert in taking a retail space at the precinct, located at the intersection of Oxford Street and Glenmore Road Paddington.
The move will see Goot relocate from his existing site at the end of Glenmore Road.
Goot will take up the former Come As You Are store on Oxford Street from August 2012, next door to designer denim giant Ksubi.
Neighbouring boutiques also include Willow, Scanlan & Theodore, Zambesi, Bassike, Sass & Bide and Kirrily Johnston.
Property developer and owner Theo Onisforou branded the area 'The Intersection' in mid-2010, launching a blog under the same name and unveiling an Australian Fashion Walk of Fame earlier this year.
In the May 2012 edition of Ragtrader, Onisforou expressed concern at the lack of council support for an affordable Co-Op aimed at emerging designers.
Onisforou, who has spent years developing the retail strip as a designer shopping hub, scrapped plans to launch the initiative due to "poor" support from Woollahra Municipal Council.
"They've spent $3.5 million upgrading Five Ways Paddington and a fortune on Double Bay - but they've done nothing for Oxford Street in Paddington," he told Ragtrader. "I think it's appalling."
Onisforou also blamed tough economic conditions for the project, which has been put on hold indefinitely.
JOSH GOOT: Summer 2012.
