Topshop Australia owner Hilton Seskin launched the summer season in true ragtrade style - gathering suppliers and celebrities under one roof.
Glue Store, a subsidiary of Seskin's Next Athleisure, revealed its new Summer Holidays campaign with a 300-guest strong event in Sydney.
The campaign stars six ambassadors, ranging from Sydney Swans player Kieren Jack to MTV VJ Krit, and was unveiled at a harbourside warehouse launch.
The event was hosted by Seskin, along with managing director Ant Elliot and CEO Marc Miller.
The party was also attended by leading fashion lifestyle brands including Nobody Denim, Fred Perry, DEUS, Levi’s, All About Eve, The Academy Brand, Reebok, Ziggy Denim, Bless’ed Are The Meek, Lee, Vanishing Elephant and Nudie Jeans.
Glue Store’s Summer campaign was channelled on the pier with an installation of live models posed in a “Summer Holiday” scene complete with a Kombi Van, low slung deck chairs and inflatable flamingo.
On arrival each guest received a “lucky door prize” ticket giving him or her an exclusive gift from featured Glue Store brands that had set up installations throughout the venue.
Motorcycle brand DEUS offered men’s tees, while The Academy Brand gifted guys shirts and shorts.
Iconic denim label Levi’s customised classic trucker jackets on-‐site, while All About Eve decked girls out in the "twosie".