It counts sass & bide, Kookai, Tony Bianco and Mossimo among its clients.

Now it's going global.

storePlay, reportedly the world's first app-based music subscription service for retailers, will expand into international markets.

The strategy follows success with commercial businesses in Australia and New Zealand.

storePlay enables customers to access legal and licensed music in minutes via iPhone, iPad or iPod.

Fashion clients include Kathmandu, Kookai, sass & bide, Karen Millen, Kookai, Le Coq Sportif, Tony Bianco and Mossimo.

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