A global fashion platform that boasts 1.5 million unique users has launched in Australia.
Evolve Media LLC., an integrated digital media company, has officially launched www.thefashionspot.com.au.
TheFashionSpot attracts 1,511,952 million unique users and 10,311,611 page impressions worldwide.
It also records 71,693 unique users and 396,896 page impressions in Australia every month according to Google Analytics (May 2015).
TheFashionSpot is housed under Evolve Media Australia’s women’s interest and family lifestyle publishing division, TotallyHer.
TheFashionSpot's Australian editor Chantelle Schmidt will oversee local content as well as a staff of editors and contributors.
“The launch of the site in Australia allows us to combine our global expertise and resources with a local editorial voice and deep
understanding of the local market.
“TheFashionSpot community is extremely passionate and knowledgeable about all aspects of the fashion industry.
"In the US, the forum’s 70,456 members have created 9,555,552 million posts across 150,887 different threads since the site was created in 2001.”
In Australia, the site has recently started producing video content including extensive coverage at this year’s Mercedes-Benz Fashion Week Australia.
TheFashionSpot provides in-depth coverage of fashion, beauty, lifestyle, and celebrity trends.