Another international fashion brand has landed Sydney, claiming its stake in the Australian market.
Following strong demand, Japanese sports fashion brand Onitsuka Tiger has opened a new standalone flagship store in the historic Queen Victoria Building in Sydney’s CBD.
The new shop, located on the Lower Ground South of the QVB Building on George St, is part of a refreshed global strategy which has also recently seen Onitsuka Tiger revamp its international website and launch new social platforms to further engage with its target market.
The interior of the new store has been inspired by the theme 'modern Japan' and brought to life by the design team from Line Inc Architecture. The store stocks all classic and current collections of Onitsuka Tiger sneakers, apparel and accessories.
Commenting on the brands decision to launch its first concept store in Sydney, ASICS Oceania managing director Allan Russell said the time was right for Onitsuka Tiger to invest in a stronger presence.
“The opening of our flagship Sydney store is another facet of an already exciting year which has seen us refresh our global website and launch new social platforms to further engage with our audience to help Onitsuka Tiger stay current with its core market and fans,” he said.
Onitsuka Tiger is part of the ASICS Corporation.