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International denim brand Hudson has dropped prices in Australia as part of a bid to “outlive the wavering economy”.
The brand has previously sat alongside JBrand, Paige and AG for premium brand quality and price point. However, prices have fallen from $299 – $499 to $249 – $399 as part of a global initiative to make costs comparable.
The brand described Australia as an important and unique market for operations.
“While we see the Aussie dollar drearily drop and the price of our fashion fixes increase, Hudson stands strong against a declining market to make sure the brand and its Aussie followers outlive the wavering economy.”