Fashion rental platform GlamCorner has revealed the key shopping trends it has witnessed throughout the pandemic.
COVID helped expand the businesses reach, launching a maternity vertical this year while also increasing access to its pre-loved range.
The business has also just completed a $12 million series B funding round to further accelerate growth and operations.
"The impacts of the pandemic have changed life as we know it, bumping the business of fashion rental to the forefront due to a seismic shift in retail behaviour and consumer mindset," GlamCorner said in a statement.
"Consumers are buying less and looking for ways to save money.
"Shown by the recent Zip Weekly Spending Index, consumers are spending less on clothing and fashion with an overall decrease of 18% year on year, with a huge 55% drop in spending back in April when the pandemic peaked globally," it said.
These changes then flowed through to the fashion rental platform, with it witnessing the four key shopper trends below:
Waist-up dressing
78% increase in the proportion of monthly customer subscription boxes containing tops and jackets (top brands include Ginger & Smart, Husk, Lover and Bande Studio)
Athleisure and casual
96% increase in the proportion of monthly customer subscription boxes containing an athleisure or more casual branded product - especially winter knits (top brands include P.E. Nation, Bande Studio)
Maternity
133% increase in average monthly 'Maternity' subscription sign ups and a +150% increase in maternity-branded products (top brands include Soon and Ripe brands)
Pre-worn/clearance
Average number of pre-loved (clearance) items being sold per month has more than doubled since March