Alceon Retail Group (ARG) and Ginger & Smart Pty Ltd today announced a new partnership, with ARG taking a majority position in the new entity ARG Ginger & Smart.

ARG has had a series of Australian market acquistions, including Noni B Group, Surfstitch and Ezibuy.

Alexandra and Genevieve Smart will remain as MD and creative director, respectively, and will continue to drive the brand whilst leveraging ARG’s expertise in retail, logistics, production and eCommerce.

Alceon executive director Richard Facioni said the acquisition was strategic.

"This is a strategic move to continue to diversify our portfolio and invest in highly desirable retail brands.

“We plan to grow the business, both online and through physical stores. Alexandra and Genevieve bring notable management and design calibre and we look forward to working together to build a great future for this brand.”

Established in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, the Ginger & Smart brand is renowned for its luxury contemporary design aesthetic.

Alexandra Smart welcomed the investment.

“Partnering with Alceon Retail Group opens many opportunities to expand the business and grow our customer base with a strong partner.

“We are very fortunate to have a shared vision with Alceon for the bright future of Ginger & Smart. Our primary focus is upon our discerning customer who values quality, beauty and longevity."

Genevieve Smart also backed the move.

“Our focus is to build a sustainable business, one that is future proofed in the fashion market, by designing sustainable, relevant and innovative products across multiple categories.”

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