General Pants Co. has generated enough sales to impact 33,000 children.
General Pants Co. is two weeks into a campaign to raise funds for charity, temporarily rebranding all sales channels to General Peace Co.
The streetwear retailer has raised enough funds to house over 400 young people for a day at Oasis Crisis Accomomodation in Sydney, or immunise 33,000 children around the world.
Over 1000 #GIVEPEACE tees and 1500 pins have been sold as part of the Christmas drive.
The tees feature designs from leading streetwear brands such as Stussy, Ksubi, Zanerobe and Santa Cruz.
All proceeds from the $39.95 - $49.95 range will be donated to Save the Children Australia and Oasis Youth Support Network.
Ambassadors for the campaign have included Rachel Zoe, Ronan Keating, Angus & Julia Stone, Cheyenne Tozzi, Jackson Gallagher and Corbin Harris.