General Pants has raised $25,000 for its latest Give A Fork campaign, Ragtrader can reveal.
The Give A Fork campaign, created by social entrepreneur Jamie Green, aims to provide meals for Australians in hardship.
As part of its support for the initiative, General Pants invited customers to purchase a Give A Fork badge in stores or online for $2.
Staged over Christmas, customers were also given the option of donating a meal from an online lunch menu.
This was extended through General Pants food truck activations, where the public could donate options from a food menu.
The partnership spanned General Pants, One Night Stand and delivery partner Oz Harvest.
General Pants raised over $25,000 for the campaign, with 10,976 pins sold during the drive.