Fashion brand house Gazal has launched a transactional site for Body Nancy Ganz and backed it with a glamourous advertising campaign.
An online store launched at nancyganz.com.au earlier this week, offering a full range of swimwear and shapewear products.
This adds to existing distribution channels, which include department stores Myer and David Jones, as well as independent retailers.
The launch coincides with the release of the brand's Shape Your Life advertising campaign.
The spring/summer campaign was directed by Sydney-based design agency Studio Woo and shot by fashion photographer Jez Smith.
It is set to be released across outdoor, selected print, online and social media platforms from this month.
Studio Woo opted for a black and white creative which captures 1950s Hollywood glamour.
In addition to Body Nancy Ganz, Gazal also manages Van Heuson, Lovable, Davenport, Crystelle, Calvin Klein Underwear and Pierre Cardin.