Shapewear brand Nancy Ganz has launched an integrated print, digital, social and PR campaign for its latest collection.
The SLIMS campaign features a series of black and white stills and video featuring Australia's Next Top Model winner Tahnee Atkinson.
This is Atkinson's second time as the face of the range.
The campaign has launched across print, digital platforms and social media channels.
It has also been supported with blogger outreach, with bloggers and Instagrammers part of the profile strategy.
The campaign was shot by Max Doyle and styled by Amanda Newman.
SLIMS products are produced using a lightweight, breathable sheer ultraknit which is 50 per cent thinner than regular shapewear.
The fabric is paired with flocked "tiger" bands to create targeted control.
The range will be available from September and is priced between $79.95 to $139.95.