Danish fashion house Ganni has opened its first Australian flagship store in Sydney.

Located in The Galeries on George Street, the store design takes inspiration from the family home of Ganni founders and husband-and-wife duo Ditte and Nicolaj Reffstrup.

“Sydney is such a vibrant and diverse city, and we’re honoured to now be a part of it with our first flagship store,” creative director Ditte said. “I have always felt a special connection to our Australian community and I am so humble by their loyalty.

“We are super excited to bring a little bit of Copenhagen to Sydney.”

Ganni commenced shipping orders to the Australian market in 2019. To mark the store opening, Ganni has commissioned local artist and entrepreneur Carla Uriarte to create a permanent artwork for the store.

Uriarte has also designed 100 limited edition t-shirts to be sold exclusively at the site. 

The interior of the store features retro vases, vintage furniture and a selection of art, all made by women. It also includes recycled plastic waste podiums and interior trays made from pressed old fabrics, alongside upcycled Artek stools made from repurposed Ganni fabrics.

Ganni has offices in Copenhagen, London, Paris, New York, Shanghai and is stocked in more than 600 retailers. It also operates 37 retail locations across Europe and the United States and delivers internationally to 35 countries.

The brand has a strong focus on ESG commitments, having launched its Responsibility Game Plan in 2020 which comprises 44 goals across people, planet, product and prosperity to reach by 2023. 

For the brand’s newest collection, 87% of the production volume came from responsible styles, with at least 50% of the composition being certified recycled, lower-impact, or organic. 

Ganni currently has 100% traceability on Stage 1-4 of its supply chain and has published all Stage 1 and 2 suppliers with the Open Apparel Registry.

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