Australian fashion house Aje debuted its latest collection at Paris Fashion Week this week.
The brand unveiled its 2026 summer runway collection called ‘REBEL REBEL’, designed and executed under Aje co-founders Adrian Norris and Edwina Forest.
The presentation was supported by the Fédération de la Haute Couture et de la Mode, and was held in the heart of Paris at the Palais de Tokyo in the Orbe de NYC.
"Presenting at Paris Fashion Week marked a defining moment in Aje’s evolution and one that we are immensely proud of,” Norris said, who is also the brand’s CEO.
“It was an incredible opportunity to share our unique aesthetic on a global stage and connect with international press, buyers, tastemakers and friends of Aje. After 17 years of building Aje, showing in Paris marks a pivotal milestone for us as a brand as we continue to build our presence worldwide.”
According to Aje, the latest range was inspired by the avant-garde artists of the twentieth century.
Forest said she and her team feel honoured to have presented its brand vision on the global stage.
“Paris holds a deeply personal place in our journey, from our long-standing wholesale endeavours to my time spent living here,” Forest said.
“We could not have imagined a more fitting city to debut REBEL REBEL. It represented both a sense of homecoming and a bold step forward as we continue our global expansion.”
Select international delegates attended Aje’s Paris Fashion Week debut, including American actress Jessie Andrews, Brazilian actress Giovanna Ewbank and French model Tina Kunakey.
Aje also extended its thanks to its sponsors GHD and Wella Professionals.
“It’s an incredible honour to lead the hair direction for Aje Paris Fashion Week debut,” Wella Professionals ANZ creative director and GHD creative artist, Renya Xydis said.
“It’s a celebration of Australian creativity on the world stage, and with Wella Professionals and ghd behind every look, it represents the power of collaboration, artistry and creativity. Together with our incredible styling team, we’ve created hair looks that amplify Aje’s vision: effortless yet polished, tailored to each model’s individuality.”
The Paris debut coincides with Aje’s continued growth across Europe. From February 2026, the brand will open its first international concession at department store Printemps’ flagship Paris location.
The REBEL REBEL collection will launch globally the same month.