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Cult denim brand G-Star is set to open doors to its refurbished Sydney flagship store in World Square.

The two-storey reinvigoration will aim to incorporate visually impressive elements in a conceptual design space to promote the brand's design functionality.

The store will feature collections tailored specifically to the Australian market as well as the brand's heritage styles including its 3D denim range.

It will also stock its recent eco-conscious collaborative line with Pharrell Williams 'RAW For the Ocean'.

The store will relaunch on Thursday November 19.

G-Star Australia has been in operation since 1992.

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