G-SHOCK Australia has announced a limited-edition collaborative release with Australian hip hop act Hilltop Hoods.
G-SHOCK Australia marketing manager Phil Chester said the collaboration was a natural fit. .
“G-SHOCK’s history of working with hip hop artists spans decades and multiple continents. When the opportunity came to work with arguably the largest Australian hip hop band, it was a no brainer for us.”
“The key with a collaboration of any kind is authenticity. With Hilltop Hoods we have a true alliance of cultures and a band that has a history intertwined with G-SHOCK in one way or another spanning their 20+ year careers.”
The GBA800HTH-1A takes the GBA800 watch face and personalises it with Hilltop Hoods iconography.
Available in matte black with a black dial that features Hilltop Hoods’ monogram logo in white, the watch band sports the full Hilltop Hoods logo in the band’s purple colourway.
It includes a 3-axis accelerometer, Shock Resistance, 200M Water Resistance, 5 Daily alarms with Flash Alert and 300-City World Time settings.
There will also be a limited release of the GBA800HTH-1A in VIP packaging, exclusively available via the brand's website.
The VIP packaging will be the only place fans can gain access to a short documentary about how the group navigated COVID-19 while designing the watch.
The collaboration will be available June 10th on gshock.com.au & at select Australian retailers.