Selfridges, Barney's, Harvey Nichols, Lane Crawford and Corso Commo are some of the global retailers about to tap into our designers.
The retailers are among 2000 global names registered on Ordre, a B2B wholesale system pioneered by Mercedes-Benz Fashion Week founder (MBFWA) Simon Lock.
Read more about the platform here.
Immediately following the presentation of their collections at MBFWA, designers' online showrooms will go live globally to buyers around the world.
Australian designers currently part of the Ordre portfolio include Ginger & Smart, Zimmermann, KITX, Strateas Carlucci, Romance Was Born, Bianca Spender and Khalo.
Ginger & Smart managing director Alexandra Smart said this is a vital tool for designers.
"Fashion shows are essential in allowing buyers to view collections and to understand the fit and drape, and how clothes move on the body. Important factors in the purchasing decision.
"Now with Ordre it is not only the buyers in the front row we can target but also some of the best retailers around the world.
"This is our industry finally embracing technology to do business globally."
Many of the collections presented from MBFWA will be promoted globally as the first cruise/resort collections shown in the world.
The move will see designers presented as global leaders, with the official cruise season kicking off in May.
Ordre's fashion director Kirsten Lock will also be attending the event to review collections and invite additional Australian designers to join the Ordre designer portfolio.
