Australian fashion label Forever New has reopened its flagship store at Chadstone in Melbourne on May 22 this week.
The fashion label signed on interior designer Hecker Guthrie to design the new store concept.
Spanning 400 square metres, the store introduces curved elements integrated from the shopfront to the interior spaces. It also features timber, terrazzo flooring, and Italian stone marble, alongside a textured stucco shopfront and a redesigned fitting room area.
Forever New managing director Carolyn Mackenzie said this highlights the brand’s commitment to growth in Australia and globally.
"We're immensely thrilled to re-launch our new flagship store at Chadstone,” Mackenzie said. “As a brand we are dedicated to offering our customers an unparalleled fashion journey in one of the world's fashion capitals.
"We are especially excited to re-launch the store with this fresh design concept in an exciting new location within the centre.”
Forever New was established in Melbourne in 2006. Today, the brand trades as Forever New in over 25 countries, including Australia and New Zealand, and as Ever New in Canada, the United States and the Philippines with almost 400 retail and concession stores globally.