Australian fashion retailer Forever New has launched its US website branded under its North American trading name, Ever New.
The digital launch comes after the business witnessed success in the region through its partnerships with US retailers Nordstrom, Bloomingdales and Neiman Marcus.
The site features Forever New's styles that are currently available in North America, with approximately 50 new items scheduled to be added to site each month.
Forever New MD Carolyn Mackenzie said that the US website was the next logical step for the brand following its initial ventures overseas.
"We have always had great ambitions for Ever New, and its continuous success in the US has been a wonderful achievement for our brand.
"We are excited to be expanding in North America and a branded US website was the next step on our journey.
"We have had a lot of demand for our product in the US so we are happy to give our US customers one more way to shop with us," she said.
Alongside its US website launch, Forever New will continue its expansion in Canada, with new store set to open in Vancouver in November.
The new website supports Forever New's global digital expansion as well as its partnerships with retailers Asos and Next in the UK, Zalora in Singapore and Zalando in Europe.
The US Ever New website officially launched on September 26.