Australian retailer Forever New has launched True Fit technology online in Australia and New Zealand, a data-personalisation platform that decodes personal style, fit and size for every consumer.
It follows a series of tech investments from the retailer this year.
True Fit deciphers personal style, fit and size of every item for all customers, mapping the technical attributes, the detailed style preferences and the buying behaviours of millions of individual shoppers.
Forever New MD Carolyn Mackenzie said this is a first for the market.
“We are incredibly proud of our digital initiatives and excited to be the first Australian retailer to offer True Fit technology to our customers.
“With a growing number of visitors to our website’s size-guide every year, we feel that True Fit will aid in making the customer experience as seamless and enjoyable as possible, offering more accurate sizing and style recommendations.”
In addition to this, True Fit will reduce the frequency of multiple units purchased with the intent of returning wrong sizes, thus reducing workloads for warehouse distribution and store teams, and increasing the efficiency of Forever New’s buying team orders.
Industry data shows that customers who have a successful True Fit experience are 81% more likely to repeat purchase.
Forever New will join leading fashion retailers globally partnered with True Fit including Macy’s, Next, Kate Spade, Nordstrom, Kenneth Cole and more.