Forever New is set to open its first Queensland flagship store this week.
The Brisbane store is housed in the Pavilion building, Queen Street.
The 525sqm space will be the state's largest Forever New store, featuring design elements exclusive to the flagship.
Customers will be greeted with a two metre LCD screen showcasing the latest collections.
A crystal chandelier, mirrored counter area and fitting room lounge are among other design highlights.
To celebrate the opening, Forever New will officially launch with a ribbon cutting on December 4.
Forever New was founded in Melbourne, Australia and has over 320 stores globally including 90 stores across Australia.
The Brisbane CBD Flagship will be the brand’s fifth flagship store in Australia.