Forever 21 has launched an activewear collection with new high-tech impact features and anti-odor technology.
The global release will be backed by a campaign featuring model Vita Sidorkina.
It comes as domestic retailers move into the activewear category, with Witchery and Country Road recent entrants.
Forever 21 has created the line for a range of activities, from yoga and cyling to running.
Sports bras from the line feature slogans such as “Never Too Late,” “Don’t Ever Quit,” and “No Excuses”.
Meanwhile yoga pants feature lattice side detail and abstract prints, while stylish hoodies are designed to keep the wearer dry and warm during high-intensity outdoor activity.
Key attributes of the collection include anti-odor technology, tight form fit, wicking, flat lock seams, key pockets, and a gusset design that allows functional comfort.
Forever 21 Activewear Collection launches in stores globally and on Forever21.com from today.