"We love Australia!"
Those were the words of Forever 21 CEO and founder Don Chang at the official opening of Forever 21, Sydney.
For an exclusive interview with Don Chang and the head of Forever 21's Australian operations, pick up Ragtrader's July edition.
The mega store opened this morning with media, celebrity and VIP guests treated to a live show and complimentary shopping.
The location, in Investa's 400 George Street, is one of the biggest for the brand globally.
It is understood a 10 year lease was secured after a five year search for a prime CBD location.
The space includes three levels with prime street level frontage to Pitt Street Mall.
The store openings follows launches in Brisbane and North Ryde earlier this year.