Forever 21 has poached two Australian swimwear brands.
Allerton and Jewels & Grace have been selected to feature in the fashion retail chain's Las Vegas stores as part of a curated collection of branded swimwear.
Both brands believe that the opportunity indicates a strong demand for Australian labels in the international market.
Allerton creative director Pirra Griffiths is excited to be joining forces with the prolific fashion chain.
“I’m thrilled to have this opportunity to share my passion for design on an international scale, especially with such a prestigious and exciting retailer.”
Jewels & Grace creative director Juliet Bakos believes that it's another chance to fill a niche in the global market.
“It’s great news for us to know that buyers are seeing our brand as something that is filling a gap in the market, and validation that Jewels & Grace is a very strong brand.
"This will be the brands second major international retailer, after our recent partnership with House of Fraser in the UK.”
The two brands will be available to purchase in the selected stores from this month.