A multi-billion dollar global retailer has revealed it is on an aggressive expansion path to conquer the discount department store Australian market.
Japanese retail giant Daiso currently operates four stores in Australia – with the most recent just launched in Westfield Parramatta this week, offering approximately 13,000 product lines, including low-cost fashion items and accessories.
The company has recently changed leadership and is now headed up by CEO Kit Cheong, a former senior executive of Coles and Pacific Brands, who has voiced her plans to take Daiso to new heights on local shores.
“There’s no other brand quite like ours in Australia that offers the same breadth of product, value for money and uniqueness that Daiso does - that’s why people are excited,” Cheong said.
“In a market where prices are constantly rising and product variety is shrinking, Daiso offers a breath of fresh air for the money-savvy customer who’s after something a little bit different.”
Daiso has 3,400 stores internationally and a catalogue of over 70,000 products, with a selling point it claims is unique – everything costs $2.80 every day.
“Daiso certainly has its fun and quirky side but ultimately what we offer is fantastic value on everyday products and we’re changing our stores and refreshing our brand to reflect this,” Cheong said.
Leveraging off its new management and re-branding, Cheong said ashe believes in the sustainability of the brand in Australia and has confirmed that Daiso is set for rapid expansion with “a brand new look and a new concept around everyday life solutions”.