Swedish heritage brand Fjällräven has opened a new flagship store in Sydney's York Street.
The brand, which many recognise for its colourful rucksacks, opened the concept store on August 30.
Featuring Scandinavian design and style the store features light wood tones throughout, bringing a piece of Sweden to Sydney.
Fjällräven ANZ brand manager Susan Park said that the brand is thrilled to have presence in Sydney.
"We have been looking forward to opening this store for a long time now and we’re so pleased to now be able to offer the Fjällräven experience here in Sydney.
"Fjällräven is perfect for design conscious Sydneysiders looking for a sustainable, non-fast fashion solution for their active lifestyles.
"Whether it’s a weekend hike or a ski trip or just something functional for your everyday commute, there is truly something for everyone.
"The store will offer a tailored range of our award-winning outdoor apparel and equipment with our knowledgeable team to offer their expertise and advice," she said.
Fjällräven Sydney
To celebrate the launch the brand is offering consumers the chance to win a $500 store voucher to customers who visit the store before October 01 and upload a post to Instagram.
The new Sydney flagship joins the Melbourne store, the Australian Fjällräven eCommerce site and independent stockists of the brand.