David Jones has announced the launch of its First Nations Designer Capsule Collection, featuring five labels.
Ngali, Kirrikin, Liandra Swim, Native Swimwear and Maara Collective are part of the new collection, which launches online and in David Jones Pacific Fair next week.
The collection marks an evolution of the retailer's Pathways Program, which is delivered in partnership with Darwin Aboriginal Art Fair Foundation's (DAAFF) Indigenous Fashion Projects (IFP), which commenced in late 2020.
The Pathways Program provides a two-way learning opportunity for Indigenous fashion brands to tap into the expertise of established Australian designers and gain practical experience, insights and advice at all stages of the development of a fashion label.
Its goal is to foster business opportunities for Indigenous designers and labels through workshops, seminars and direct mentorships with designers from the David Jones family.
David Jones GM of womenswear, footwear and accessories Bridget Veals welcomed the launch of the capsule.
"We’re proud to launch our exclusive First Nations Designer Capsule Collection and know our customers will love the vibrant and meaningful designs.
"As part of David Jones’ ongoing commitment to working towards a more inclusive representation of Indigenous design and culture, the Pathways Program has been a rewarding experience for all involved in its first year and to see the designers ranged at David Jones is a testament to their talent and the program’s early success," she said.
Alongside the ranging in-store and online, the First Nations Designer Collection features in David Jones Style Magazine this month, captured at Dreamtime Beach by renowned photographer, Jess James.
The five designers' latest resort collections are featured on Birri Gubba and Wonnarua model, poet and actress, Guyala Bayles and Indigenous photographer and model, Charlotte Wighton.
The collection features prints that reflect the designers' love and respect for their land, vibrant prints, modern silhouettes, natural fibres and quality products designed and manufactured in Australia.
The First Nations Designer Capsule Collection is a 66-piece curation from the designers, as shown for the first time on the runway at the IFP Runway, presented by David Jones at Afterpay Australian Fashion Week (AAFW).