Heritage-listed shopping destination Strand Arcade has revealed its most ambitious visual campaign to date.
The campaign has seen it collaborate with singer Sloan Peterson, alongside talent from Sydney Dance Company and Australian Ballet School.
The creative showcases its latest designer collections using cutting-edge interactive technology.
Combining music, art, dance and fashion the video is filmed inside the Strand Arcade’s halls.
Set to Peterson’s newly released track ‘105’, the interactive fashion video allows viewers to browse the latest collections of featured brands.
The click of a mouse shows a close up of each item and shopping details.
Directed by Peter Moore, the video narrative captures a number of Strand Arcade brands and retailers.
Each shot highlights key statement pieces from designers such as Scanlan Theodore, Dion Lee, Jac+Jack , Bassike, Ginger & Smart and Manning Cartell.
Ipoh Group GM Victor Gaspar said the video continues The Strand's support for Australian talent.
"Our aim was to create a unique and interactive digital experience, where customers are taken on a journey showcasing all the Stand Arcade has to offer.
"The natural evolution of fashion campaigns are that they are becoming increasingly digitally orientated and, as the Strand is at the forefront of fashion, we too wanted our latest campaign to reflect this.”