Fashion label Lover will open its first flagship store next month.
Located in Sydney's popular Strand Arcade, the double shop front will reflect the brands ethos and aesthetic of femininity with a modern twist, according to creative director Nic Briand.
Briand, who said the last 12 months of trade have been successful, said although many brands are concerned with the current retail climate, he is confident and looking forward to the challenge.
"We have built our business on delivering beautiful product that inspires our fan base, mixed with high-end customer service and respect,” Briand said. “Translating this into our own retail environment will allow the Lover customer to experience another side of the brand.”
The store will open with the current AW12 womenswear collection, Lydia, as well as a selection of exclusive pieces.