Fendi has announced its plans to open its first flagship boutique in Australia on Collins St, Melbourne, located at the historical
Athenaeum club.
The boutique will offer women’s and men’s ready-to-wear collections, accessories and leather goods in the latest store concept.
Customers are welcomed by an area dedicated to women’s bag and accessories collections, displayed on champagne metal
shelves with white and gold handmade stucco backgrounds highlights - against a handcrafted 3D plaster wall.
In the middle of the store is space dedicated to women’s ready-to-wear and shoes, presented on handmade striated white stucco walls and champagne metal hanging space and shelving with light blue Banana tree highlights.
The men’s area is a space featuring deep, mocha colored walls, lacquered cork shelving and folding Vienna straw panels.
Fur tablets from the Fur atelier archives and sketches by Karl Lagerfeld are also framed on the wall throughout the store.