Trade fair Fashion Exposed will be on show from 25-27 August 2013 at the Melbourne Exhibition Centre. As it edges closer, ragtrader.com.au previews new labels on the floor - head to the show for more.
Founded in London by entrepreneur Emily Bendell, lingerie brand BlueBella will release its first collection to the Australian market.
Titled ‘Tales of Seduction’, the collection will be released via Australasian distributor The Love Group.
This collection features lingerie and loungewear, with dress sizes 8 to 26 and bra sizes A to G.
Last month, BlueBella announced it would design and produce the official Fifty Shades of Grey lingerie collection for the UK and Ireland.
BlueBella is also a multi-channel social selling company.