Online retailer Princess Polly is back with a brand new blogger challenge.
The fast fashion destination has launched a 'Qween of the Festival' search.
Kicking off on Princess Polly’s Snapchat - @PrincessPollyAU - the Qween of the Festival (QOTF) campaign will see the digital personality Kurt Coleman take his place as host.
Meanwhile, Instagram faces Chloe Szep, Rahnee Bransby, Em Davies, Ainsley from Sticks & Stones, Hannah Perera, Jess Roche and Billie Edwards will compete for the crown.
The activation follows on from the success of last year’s The Patchelorette, which garnered over 23,000 votes and saw YouTube sensation Cartia Mallan take home the prize for her steezy customized jacket.
This year, each contender will be vying for votes in a showdown of the most head turning festival outfits.
The winner will win a $1000 wardrobe, along with a $500 donation to their charity of choice.
Every voter will also receive a Princess Polly discount, with each festival look available to shop on the website.
The winner will be announced on July 14.