Fashion e-tailer Farfetch has tapped Australian influencer Margaret Zhang to feature in an editorial series that will launch on its digital platform.
Zhang will take residence on the site for one week producing a series of edits and interviews before fellow Australian fashion force Amanda Shadforth (Oracle Fox) takes the reins.
The project follows on from a similar UK focus and is the first time Farfetch will work with Aussie talent in this capacity.
Farfetch has recorded that at present, 26% of its sales are derived from APAC.