Australian-born, global fashion retailer Factorie is taking over the No Vacancy Gallery at the QV in Melbourne this week.
The brand will transform the space into a five-day hub of customisation and community connecting.
Running from March 24 to 28, the pop-up will include a giveaway of 100 Factorie Authentics T-shirts, which can be heat-pressed on-site with a choice of eight designs from Factorie’s in-house creatives. This includes Marcos Diaz, Bailey Pilgrim, Christian McMahon, Jack McDermott, Jess Reid, Riley Van Ingen, and Jana Galler.
On Friday this week from 4pm to 8pm, Factorie will turn the gallery into an ‘Open Night’ node, offering free pizza, drinks and live music.
Saturday closes the takeover with an all-day round-up of gifting, including a free Tooth Gem station.
Visitors can also “win a wardrobe” valued up to $500, with one winner selected each day, chosen based on the most creative social share. There will also be spot prizes, discount cards, tote bags and blueberry matcha given away.
“This week is about showing up for our Melbourne community and participating in their everyday,” Factorie shared. “We wanted to create a space that gives people a real reason to come by - to experience the Factorie world, connect with each other, and express themselves.
“We’re excited to see young people from across Melbourne come through during the week, getting involved in the daily activities, customisations, and prizes.”
Factorie is a youth fashion retail brand housed under Cotton On Group – the Australian owner of Cotton On, Cotton On Kids, Cotton On Body, Rubi by Cotton On, Typo, Supré and Ceres Life. The group operates across 20 countries with over 1,300 stores, and run by 20,000 people globally.