RAGTRADER EXCLUSIVE: Meet Country Road's new star recruit from David Jones.
The Country Road Group has appointed Sacha Laing as managing director of Trenery, sister brand of Country Road.
Laing joins Trenery from David Jones, where he worked for the last 14 years in merchandise, marketing and financial services.
He held several senior management roles as group executive fashion & beauty and most recently as group executive marketing & financial services.
Laing will develop and lead the implementation of Trenery’s business strategy, including the brand’s expansion plans in Australia, New Zealand and South Africa.
Established in 2009, Trenery currently has 23 stores in Australia and New Zealand, as well as 25 stores in South Africa.
The brand offers everyday luxury for women and men.
In the past 18 months, the brand has also successfully injected more directional fashion into its collections.
This new direction for the brand has delivered strong sales and increased profits.
"I am excited to join the Trenery team and lead the brand into its next phase of growth," Laing said.