Earlier this week global accessories brand Citizen celebrated the launch of its latest collection and a new take on the Australian market.
The brand released its latest watch style Citizen Satellite Wave-Air via a VIP affair at Sydney's Ivy Penthouse on Wednesday, marking its first marketing activity in Australia in five years.
The event welcomed guests from media to fashion editors and celebrities, including Jordan Stenmark, Jay Lyon, Firass Dirani, Adam Garcia and Nicole Warne.
Guests were treated to canapes of of sliders and mac 'n' cheese as they learnt about Citizen’s innovative Eco-Drive technology.
Commenting on the launch, Citizen sales and marketing manager Rod Willment said that promoting and growing the Citizen Eco-Drive business will be a main focus for the brand in Australia going forward.
To view more photos from this event, go to ragtrader.com.au's Facebook page.